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Learn More. Coupon forums are places where anyone can go to share and discuss deals. Slickdeals is the largest coupon forum, with many millions of people going there every day to get the scoop on the best deals of the day.

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For advertisers, coupon forums can be great places to advertise your deals typically on their homepage simply given the large number of users who visit those sites. In many cases, marketers solicit popular forum members and create direct relationships in which those members will promote their deals. Cash-back sites such as Ebates have been around for a long time and are super popular with shoppers since they not only offer coupons, they pay their customers a slice of the commissions you pay them.

The Marketer’s Playbook for Working with Coupon Affiliate Websites

These are also known as loyalty sites , since most of the shoppers on these sites tend to do most of their shopping through their cash-back systems. One reason to work with cash-back sites is that due to high loyalty among their users you may only get access to these customers by going through the cash-back site. On the flipside, most loyalty customers maintain their loyalty to these cashback sites, and are less likely to become loyal customers of your brand. If your competitor offers a coupon through the same cash-back site, your customers are likely to switch over to them.

Many coupon sites including RetailMeNot have recently started to offer cash-back loyalty programs as a way to increase loyalty from their customer bases. Most of these extension sites also offer cash-back programs.

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Michael W. Provided excellent service and made sure I completely understood the services that I was paying for. Most of these extension sites also offer cash-back programs. At the most basic level, you as a marketer want to work with coupon sites that will refer you new customers. Customer service was great. Overall, good decent service. However, most individual bloggers tend to be selective about the brands they actively promote, and the personal tastes of the blogger plays a major role in who they work with.

RetailMeNot recently launched its own browser extension to compete with Honey. So paying a commission to the extension company at this point may make less sense from a marketing standpoint. Some coupon bloggers are larger than all but the biggest coupon sites. Krazy Coupon Lady, Hip2Save and Coupon Mom boast readerships in the millions, and if they decide to promote your brand, they can provide you with a considerable amount of visibility.

However, most individual bloggers tend to be selective about the brands they actively promote, and the personal tastes of the blogger plays a major role in who they work with. Alternatively, many thousands of smaller bloggers exist who can also provide a great promotional vehicle for your brand.

The challenge here is that recruiting and coordinating a campaign with dozens or even hundreds of smaller bloggers can be a logistical challenge. Fortunately, there are some platforms designed to ease this process — Dealspotr is an influencer marketing platform designed specifically for promoting deals, while Famebit is designed for video bloggers on YouTube.

Sadly, affiliate marketing suffers from perhaps more than its fair share of spam and abuse, and coupon websites are no exception. As a marketer you must do your homework prior to working with coupon sites to ensure success and minimize fraud. At the most basic level, you as a marketer want to work with coupon sites that will refer you new customers. You want to avoid coupon sites that earn commissions without adding any value to your transaction flow.

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Some less trustworthy sites may display promo codes for your brand anyway, giving them the appearance of having unique, exclusive discounts for your brand. When evaluating a coupon site, a good thing to do is to check their traffic stats on SimilarWeb and see what percentage of their traffic comes from search engines.

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Second, you should examine their coupon pages for a few popular brands, and actually try out some of their codes. Rather than accepting any coupon site that applies to your affiliate program, try being selective and working with fewer, higher quality sites. Go with coupon sites that have responsive and professional affiliate reps who will work with you to ensure a successful relationship. Check out their website and their metrics as mentioned above. Does it feel like real people visit this site?

Otherwise, your visitors have no choice but to find coupons for your store on other coupon sites. First, you should decide whether you want to offer a promo code box in your checkout flow to begin with. The fact is, many people, when presented this box, will feel a need to fill it out with something, and will go to Google or other places to try to find a code.

The upside is that if they do find a code, they are very likely to complete their purchase. But you need to think carefully about how you present this promo code box and make sure it lines up with your marketing strategy. An alternative to partnering with large coupon sites is to work with larger numbers of micro-influencers and bloggers. Influencers can have a more authentic relationship with their followers and are far less likely to exhibit very spammy behavior.

Influencer platforms such as Dealspotr, Izea and Famebit allow you to more easily partner with large numbers of quality micro-influencers. Rather than letting coupon sites promote you autonomously, work with them and negotiate placements and special distribution deals.